Conversate Labs Is Evolving: Introducing Our Full-Service Marketing, Research, and Digital Capabilities
For 5 years, Conversate Labs has helped brands do something most marketing firms can't: understand their audience deeply and then execute on those insights. We have run focus groups for Fortune 100 companies, designed research that informed global product launches, and helped brands and leaders communicate in a way their employees and customers actually respond to.
And while that work hasn't changed, we are so excited to expand our services into the digital marketing space.
I'm excited to share what's new and upcoming at Conversate Labs. This includes an expanded set of services designed to take clients from insight all the way through execution. Along with so many exciting projects on the horizon, we hope you will browse our new website for the latest news and trends facing marketers today.
From Research Firm to Full-Service Partner:
The most common challenge I hear from clients wasn't a research problem. We know how to solve those! It was a “What”, “How” or “Why” problem.
A company would engage with us for research, receive our Lab Report, and then walk back into their organization without a clear path from data to action. The insights were strong. And we had strategies to execute upon them. But the expansion into digital marketing allows our new and existing clients to leverage the strength of Conversate Labs as their one-stop-marketing-solution shop. You no longer need to hire a traditional agency, a paid media specialist, a research firm and a digital firm. We are here for you.
We now offer four fully integrated service areas designed to work together when needed or you may choose to select a specific area to partner with us.
This includes:
Know what your customers and employees really think, before you act.
This is where Conversate Labs started, and it remains the foundation of everything we do - the customer. We design and execute custom research that gives you real answers, not assumed ones.
Research scoping and planning
1-on-1 in-depth interviews
Focus groups
Trained moderator and discussion guide development
US and Global participant recruitment
Survey design and execution
Ad and message testing
Insights summary reports (The Lab Report)
Craft messaging that resonates, converts, and aligns with your brand.
Knowing your audience is only valuable if you can turn that knowledge into a message that lands. Our brand strategy work connects research findings directly to positioning, narrative, and communications strategy.
Brand positioning and differentiation
Brand transformation
Sustainability messaging
Go-to-market plans
Executive messaging and CEO communications
Messaging frameworks
Storytelling
Reputation and PR Strategy
Reach the right people, on the right channels, with the right message.
Conversate Labs now offers full digital marketing and communications strategy and execution, bringing the same rigor we apply to research into the work of actually reaching your audience.
With the addition of Jackie Gemein as Senior Digital Marketing Strategist, we now offer:
Digital marketing strategy
Social media management
Employer branding campaigns
Internal and external communications
Campaign development and measurement
Content creation and strategic writing
Graphic design
Photography, drone, and videography
Equip your leaders to communicate in a way people actually follow.
Our Conversate Workshop is built for organizations that want to show up differently. Ffor their employees, their customers, and their communities. These facilitated sessions help leadership teams connect more effectively with the next generation of workers and consumers.
Workshop topics include:
Leadership communication and executive presence
Branding and Campaign Ideation
Brand and value positioning
Innovation
Employee engagement strategies
And more!
If your leadership team is struggling to communicate across generations, build alignment internally, or translate company values into everyday language — these sessions are designed to move the needle.
What's New on the Website
Along with our expanded services, we've launched a new website designed to make it easier to understand who we are, what we do, and how to work with us.
Here's what you'll find:
Dedicated service pages for each of our four areas, with detailed breakdowns of what's included
Update sections throughout to better demonstrate who we are, our values and our team
Updated case studies showing the outcomes we've driven for clients across industries
A refreshed blog, Ab's Lab, where we publish ongoing insights on brand strategy, market research, digital marketing, and communications trends
We built this site the same way we build everything else: starting with the audience. We asked ourselves what marketing, communications, and HR leaders actually need to know when they're evaluating a partner and we built the site around those answers.
If you've worked with us before, thank you. And there's more we can now offer you. If you're new to Conversate Labs, this is the right moment to start a conversation.
