RESEARCH & INSIGHTS

at Conversate Labs

Customer & Employee Research Services That Drive Smarter Decisions

Know what your customers and employees really think before you act. Most brands are making decisions based on assumptions. We help you replace guesswork with real answers, straight from the people who matter most to your business. Before you launch a campaign, change a product, or shift your communications strategy, we go into the lab.



At Conversate Labs, we design and facilitate meaningful conversations with your target audiences to uncover the insights that move strategy forward. Whether you're testing a new ad concept, exploring the employee experience, or entering a new market, we get beneath the surface to understand perceptions, behaviors, and motivations,  not just what people say, but what they mean. Our Lab Report doesn't just document findings. It diagnoses the situation and delivers actionable recommendations with your audience in mind.

1-1 Interviews

Get the real story. Sometimes you need an outside perspective to design the right conversation and ask the right questions. Our trained moderators create a space where people tell you what they actually think, not what they think you want to hear.

  • Executives & Leaders

  • Managers & Teams

  • Employee Engagement & Feedback

  • Customer Insights


Survey Design & Implementation

Our research goes beyond typical survey questions. We design custom studies that reach your target audience in a way that gets to the answers you actually need, from local to national, B2B to consumer, and across generations including Gen Z and Gen Alpha.

  • Quantitative & Qualitative Approaches

  • Customer Satisfaction & NPS

  • Brand Awareness & Perception Studies

  • Employee Engagement Surveys


Focus Groups

Put the focus back in focus groups. Our unbiased facilitators design conversations that give you a genuine pulse on what your target audience thinks about your brand, products, or message. When you need honest input from a group, we know how to get it.

  • Brand Perception

  • Product Feedback

  • Message Testing

  • New Market Exploration



New Product & Service Testing

Go to market with confidence. Whether you're still in development or ready to launch, customer feedback is a critical step. Our trained moderators guide you through the right research methods to validate your concept, refine your offer, and inform your go-to-market strategy.

  • Concept Testing

  • Prototype Feedback

  • Feature Prioritization

  • Innovation Pipeline Research


Ad & Message Testing

What should your new campaign say? Does your message land the way you think it does? We put your creative in front of your audience before it goes live, so you can invest in what works and ditch what doesn't.

  • Ad Concept Testing

  • Tagline & Messaging Evaluation

  • Campaign Direction Validation



Corporate & Employee Communications Research

Building trust with your workforce starts with understanding where the gaps are. We research how your leaders communicate, how your messages land, and where the disconnect lives, so you can close it.

  • Internal Communications Audits

  • Leadership Effectiveness Research

  • Change Management Insights

  • Employee Sentiment Studies