Branding Wars: Affordability vs. Affinity

A new year. A clean slate. A chance to start fresh. We all get to start the new year with hope and optimism. But the best brands today take it as an opportunity for a chance to look back and learn, while also understanding what’s relevant to today’s consumer.  Affordability will be a top concern and be at war with brand affinity. The Best Global Brands according to Interbrand reported increases in global brand value to $3.6 trillion, up 4% in 2025. So what are the best brands doing right that we can learn in a price sensitive market?