Conversate Labs
At the intersection of research, brand strategy, marketing, and communications is where Conversate Labs thrives. We're a full-service firm with something most agencies don't have built in: a dedicated research practice. From the first insight to the final campaign, we're your team start to finish.
About Abbey
When companies need an outside, unbiased, and trusted perspective to get to the root of a marketing problem, many have relied on Abbey.
After helping numerous companies connect data with insights to inform their marketing strategies, Abbey founded Conversate Labs in 2021. She has led and listened to people around the world. In focus groups, surveys, and insights sessions, she has helped solve complex brand and business problems. With 20+ years of experience working with Fortune 100 companies, large organizations, and business owners, her unique approach and research methodologies have transformed brands and companies.
Abbey is a trained moderator and leadership coach, which is the foundation of her approach to insights discovery. She earned her MBA in Marketing Strategy and a Bachelor's degree in Marketing & International Business from Indiana University, and holds a Data & Analytics certification from the Wharton School of Business. Beyond insights, her passion for giving back shows through her Executive Board position with Turning Point, a local domestic violence shelter empowering survivors to envision a healthy future, and through spearheading the Walk to End Alzheimer's in McHenry County. Abbey lives with her family in the Chicago area.
"We help companies connect with their most important audiences to achieve transformational growth.”
- Abbey Eisenlauer, President
About Jackie
When brands need a digital marketing partner who can cut through the noise and turn strategy into real results, many have turned to Jackie.
After building her career executing campaigns for household brand names, Jackie joined Conversate Labs to bring sharp digital marketing expertise to businesses that are ready to grow. She has managed campaigns across industries, led influencer partnerships, and produced video content that moves audiences, always with an eye toward what's authentic, not just what's trending. With over 10 years of experience working with executives, business leaders, and growing brands, her hands-on approach to digital marketing bridges strategy and execution in a way that actually sticks.
Jackie's background spans digital marketing, social media management, video editing, influencer marketing, and project management, giving her the range to meet brands where they are and build what they need. She earned her BS in Public Relations & Advertising from DePaul University. Jackie lives in the Chicago area.
"We use tried and true marketing strategies with digital trends for comprehensive strategic marketing solutions."
Jackie Gemein, Sr. Digital Marketing Strategist
Senior Level Resources and Strategic Thinkers at Your Fingertips!
At Conversate Labs, we know every brand’s needs are unique. That is why we hand-pick your team based on our scope and your goals. This allows us to work more efficiently with your marketing dollars while still giving you access to top-tier marketing professionals, designers, researchers, and more. Our network includes:
Marketing Professionals
Creative Directors
Graphic Designers
Paid Ads Specialists
Photography and Videography Professionals and Licensed Drone Operators
Research Professionals
AND MORE!
Giving Back
At the time we started our business, we lost our Grandmother to a 12-year battle with Alzheimer’s disease. Always happy and kind to everyone she met, Conversate Labs has dedicated our work to those battling Alzheimer’s and dementia, those caring for loved ones, or those we have lost. Each year we give back by participating in the McHenry County Walk to End Alzheimer’s and make donations to the Alzheimer’s Association in memory of our Grandmother and in hopes of finding a cure.
“The most successful people you know probably do more listening than talking.”
HOW WE WORK
OUR MISSION IS TO
help companies connect with their most important audiences to achieve transformational growth.
We believe the best strategies are built on what people actually think. Not assumptions.
Real insight starts with listening to the people who matter most: your customers and your employees.
We listen first, so that every strategy we build is grounded in what your audience actually thinks, feels, and needs.
Navigating the creative, research, analytics, and insights world of modern marketing isn't easy. We begin every engagement the same way: by listening. Having a conversation is the first step because we know listening is when the real work begins.
By entering into the work with us, you get your questions answered directly by the people who matter most: your customers and your employees. Whether we're testing an ad concept or diving into the employee experience, we connect with your audiences to understand their perceptions, behaviors, and opinions before you launch. We diagnose the situation and bring real solutions with your audience in mind. With deep experience across branding, communications, and reputation, we investigate every topic from an unbiased perspective.
Our Approach:
Problem Definition & Research
US Global Recruitment
Research Execution
Insights & Strategy
Measurement, Analytics & Optimization
Who We Work With:
Executives & CEOs
Marketing Leaders
Human Resources
Other Agencies
Audiences We Target:
Customers & Prospects
Employees
Leaders & Managers
New Markets
Gen Z, Alpha