For 5 years, Conversate Labs has helped brands do something most marketing firms can't: understand their audience deeply, and then execute on new insights. We've run focus groups for Fortune 100 companies, designed research that informed global product launches, and helped brands and leaders communicate in a way their employees and customers actually respond to.

We are putting the “I” in AI at Conversate Labs. Over the past few months, we have all been hearing and talking at length about AI. Just like you, we are committed to bringing the latest technology to our clients. But the question still remains, what value does it bring to you and the work you do everyday? After talking with so many clients, vendors, suppliers, and thought leaders, Conversate Labs has been working to help answer this question and maximize the value AI can bring in helping solve complex problems. Whether you are entering a new market, trying to find new customers, launching a new campaign, or evolving a product line, there are many ways to integrate AI solutions to connect with you audience to help make great decisions to grow your business. So where do we see AI in the future of insights? Turns out, it starts with you and “I”!

It was a stressful day at work, as usual, so I decided to go on a walk with my son. I was talking to him about the things I do for work in a way that a 10 year old would understand. “Mom helps people talk to each other about what they do best.” To which he responded, “You help people be good?” Yes, finding the good in what we do every day is just another reason I love my job.

With so many brands and leaders today struggling to find the right words to say about sustainability, it would be an understatement to say our Labs have been busy lately. There’s good all around us, we just need a little focus on what we care about most, who we want to tell, and how we can say it in a way that is authentic, even to a 10 year old.

Sustainability and ESG have been around for a long time, but everyone is asking right now, “How do we rebrand it for the next generation?”

Will you ever forget March 2020? I remember vividly my family was going on vacation for Spring Break until the news broke of the Coronavirus. Airports shut down. Hotels closed. Freeways were empty. Offices were quiet. We spent the next several days, weeks, months, and years fearing the unknown and adjusting to our new life at home.

It’s no secret the impacts of the COVID-19 pandemic on Americans were profound. Conversate Labs knows the importance of continuing the conversation when an unprecedented event like this has had such a significant impact on our lives and work.

When the leaves fall and winter weather sets in, we are reminded of a new year and new beginning ahead of us. If you are like us, we don’t like to go into something unprepared! We decided to take the time to reflect on all we accomplished and learned in 2023 so we can help our clients go into the new year with the confidence they need to achieve their goals. How can you create a winning brand strategy in 2024? Drum roll, please…

We have been talking about the growing disconnect between companies and their workers. We decided to ask professionals around the country about their work experiences post-pandemic over the past few years. As we all embrace the new ways of work, some talked about the welcomed change to remote or hybrid work while others were glad to be back in the office. But the conversation quickly turned to what was missing from their career. This wasn’t just a job to them, they were searching for something more. Some talked about the lack of respect or sense of culture, while others want higher pay and flexibility. But there was one thing all workers said was missing from their work experience. But first, let’s start with a story.

When we are young we learn, “If you don’t have anything nice to say, then don’t say anything at all.” This golden rule has been around for a long time, but has social media changed the rules we live by? In just one click, a reputation can be forever changed. Companies and leaders are scrambling today to understand and manage their reputation with various stakeholder groups, but how can it be done effectively?

It is well known the role of the manager has been evolving over the past few years. Managers have always been responsible for achieving goals, fostering teamwork, and managing priorities, but Conversate Labs has found that many managers describe themselves much differently. Taking on more roles during the pandemic like problem solvers, therapists, strategists, and much more, all while leading virtual teams, the role can seem like a daunting task. So we thought we would ask, “What do employees want from their managers in 2023?”

We all have a bit of stress these days when confronted with new social situations. Stemming from the pandemic, most of us are transitioning to more in-person events and find it difficult to speak freely or feel heard by those closest to us. Do our new social fears have any relation to what’s causing American workers to quit their jobs at alarming rates today? Conversate Labs recently spoke with professionals all across the country about their work experiences in the hopes of answering why it seems like the only option is to quit their job.

As the saying goes perception is reality. A few weeks ago, Disney’s CEO Bob Chapek made national headlines for not publicly opposing the ‘Don’t Say Gay’ bill in Florida. As a result, employees walked out of work in a protest demanding a response from the national icon. Increasingly brands and major corporations are expected to be social advocates on a wide variety of issues by their stakeholders – customers, employees, investors, and their communities. Often finding themselves in the hot seat with everything from their reputation to employee morale and profits at stake, what can brands do when politics hit the boardroom?

The reality of our online world is that we like to create a space where we can control what we see and read. But in our professional or personal life, we can’t dismiss others when they disagree with us. We have to interact with people every day, whether we like them or not. This is why conversations matter more today than ever before.