We are putting the “I” in AI at Conversate Labs. Over the past few months, we have all been hearing and talking at length about AI. Just like you, we are committed to bringing the latest technology to our clients. But the question still remains, what value does it bring to you and the work you do everyday? After talking with so many clients, vendors, suppliers, and thought leaders, Conversate Labs has been working to help answer this question and maximize the value AI can bring in helping solve complex problems. Whether you are entering a new market, trying to find new customers, launching a new campaign, or evolving a product line, there are many ways to integrate AI solutions to connect with you audience to help make great decisions to grow your business. So where do we see AI in the future of insights? Turns out, it starts with you and “I”!

A new year. A clean slate. A chance to start fresh. We all get to start the new year with hope and optimism. But the best brands today take it as an opportunity for a chance to look back and learn, while also understanding what’s relevant to today’s consumer.  Affordability will be a top concern and be at war with brand affinity. The Best Global Brands according to Interbrand reported increases in global brand value to $3.6 trillion, up 4% in 2025. So what are the best brands doing right that we can learn in a price sensitive market?

Bud Light, Nike, Apple, and American Eagle. When it comes to knowing what to say and when, it seems like no brand is safe. Take the recent American Eagle ad that went viral for offending many for its reference to “good jeans”, a stray from its All-American brand strategy. The ad briefly caused a small stock increase, then produced a -80 point swing in brand sentiment. Our blog will explore how your team can create a winning brand and communications strategy, without offending customers, in 2025.

How do you stay relevant in a politically charged year? A recent study found a swing towards more positive opinions from Americans wanting companies to take a stance on important topics. However, this does not mean to to jump in right away. Yes, being more open and transparent will win over workers and customers, but ensuring it aligns with your values and strategic objectives is key - they will call you out on if you miss the mark. Let’s explore the top messages of 2025.