Conversate Labs
Case Studies
Case Study 1: Medical Device Corporation
The Challenge: A large medical device company was looking to test a prototype with nurses to understand product functionality and market viability.
30 participants
90-minute, 1-on-1 interviews
U.S. Nursing study
Location: Chicago, IL
Services:
Determine market positioning and improve product functionality. Informed go-to market strategy with customer and end-user input.
Recruited and hosted nursing focus groups and interviews for medical device research and early stage development feedback. Medical simulation focus group rooms were used.
Live tested new prototype functionality and market value proposition.
Results:
Facilitated critical research study to inform go-to-market strategy, product development investments, and customer needs. Led digital advertising strategies to effectively reach consumers to inform them about the use cases and benefits of new products.
Case Study 2: Food & Beverage Corporation
The Challenge: A large food and beverage corporation wanted to investigate consumer trends in foods, beverages, and product labeling to determine future R&D investment opportunities.
Location: Chicago, IL; Various U.S. locations
Services:
Developed R&D investment priorities affecting future product portfolio in consumer food and beverage ingredients.
Recruited and hosted U.S. consumer focus groups about purchasing behaviors of food ingredients and usage, market perceptions of food and beverages, and new ingredient profile testing.
Live tested product usage, food and beverage innovation testing, and functionality for effective market positioning.
Results:
Successfully launched new F&B packages to the market by expanding existing portfolio to meet the growing demands for protein and fiber. Created new communications to inform customers and the public about the benefits of nutrition, thus increasing sales in the first year. Created a process to continue to monitor key consumer trends to inform ongoing R&D investments.
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Case Study 4: Manufacturing Corporation
The Challenge: A large FORTUNE 100 manufacturing corporation hosted focus groups with customers to understand product features to inform new innovation strategies over a 2-year period.
Location: Calgary, Canada; Moline, IL; Selma, AL; Sau Paulo, Brazil
Services:
Recruited and moderated U.S. customer focus groups to understand the new market opportunities for future growth in existing product lines.
Live tested new prototype functionality along with competitor comparisons to observe consumer behaviors and product usage. Determine R&D investment in new product features and go-to-market capabilities for fulfilling customer needs.
Voice of the Customer insights informed go-to-market strategy for global launch.
Results:
Successfully launched several new products to meet the needs of customers in NAM, LAM and EUR. Save the company $MM in development costs by leading the team and focusing on key product attributes resulting from the customer research. Improved product productivity by 20%+ to help growers produce more crops. Improved customer satisfaction over time with new product features.
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Case Study 3: Manufacturing Corporation
The Challenge: A large FORTUNE 100 manufacturing corporation wanted to understand consumer brand perceptions to inform their future strategy. The goal was to understand how reach a younger target audience and grow their existing products and services over a 2-year period.
Location: Moline, IL; Des Moines, IA; San Francisco, CA; Sao Paulo, Brazil; Frankfurt, Germany
Services:
Fielded interviews and conducted focus groups for in-depth customer and prospect research for experience perceptions.
Designed global surveys in NAM, LATAM, and EUR with custom questions about the brand, products and services, and purchase funnel. Led insights discussion to identify new market opportunities and a next generation branding strategy.
Identified customer gaps and needs for integrated regional go-to-market strategies.
Results:
Incorporated a new global brand strategy and voice of the customer results to shift from a one-size-fits-all approach to a customized experience in-country. Improved brand equity by $MM evolving from a FORTUNE #25 brand to the top 10 globally. Implemented new digital marketing strategies to reach next generation customers globally to improve brand loyalty.
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Case Study 5: Gas & Utility Engineering Firm
Case Study 6: Healthcare Non-Profit
The Challenge: A local non-profit was established and needed help to create a new brand identity. Looking to launch to the public, they needed help determining how to message to the public, how to get the word out, and what digital strategies would work best for their audiences given their timeline and budget.
Location: Crystal Lake, IL
Services:
Created a new brand identity, guidelines, and creative direction for a non-profit.
Digital Marketing Strategies for a clear, consistent launch to the public.
Set-up social media strategy, content, process, and calendar for a smooth transition.
Trained staff on new digital strategies.
Results: Successfully launched a new non-profit to the public, agency networks, community partners and the local community. Saw increases in engagement about 1 month of consistent digital media. Created launch plans, content process and calendar, trainings for staff, and new marketing strategies to help spread the word.
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The Challenge: A large gas and utility engineering firm hired Conversate Labs to create an ESG strategy to effectively communicate their measured results and reporting over a 3-year period across multiple channels.
Location: Chicago, IL; Various U.S. locations
Services:
Hosted employee focus groups and executive interviews to develop a new company ESG purpose, annual report content, and workforce communications on sustainability.
Facilitated ESG company goal setting and tracking for measured results and improved market ratings. Created new annual report for external publishing.
Live dial tested new DEI, Sustainability, Purpose, Community, Operations, and Innovation communications to improve employee, investor, and client messaging strategy.
Created the company’s new mission and Higher Purpose.
Results:
Successfully launched organizational ESG & Sustainability framework internally to 3,000 employees. Integral part of the team responsible for aligning the organization’s ESG goals to global standards, tracking metrics and performance, and reporting key outcomes to investors, employees, and the public. We create a repeatable process and launched the company’s first Corporate Responsibility Report.
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