Case Studies & PR
CASE STUDY:
A global Gas & Utilities Company hired Conversate Labs to understand how to tell their authentic sustainability story to multiple audiences. We collaborated with the client to understand their problem, scope a custom research approach, and develop new messaging and communications strategies.
The Result: We successfully delivered the company’s first Corporate Responsibility Report published both internally and externally, resulting in the client being able communicate sustainability efforts with confidence.
Our Capabilities:
Annual Sustainability Reports
Sustainability Storytelling
Strategic & Leadership Writing
Market Research
Employee Focus Groups & Interviews
Graphic Design
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CONVERSATE IN THE NEWS:
Leading the way in breakthrough research during the COVID-19 pandemic, Conversate Labs spoke with U.S. workers during lockdown and one year post-pandemic to understand what has happening in America in people’s daily lives, changes in workplace experiences, and opinions in remote work. As other companies were reporting on “The Great Resignation,” our Labs listened and heard a different story. CNBC Squawk Box picked up the research results, shared by Dr. Frank Luntz, and featured the growing trend of “The Great Disconnect” between leaders and workers in America. A classic example of a lack of listening and communicating with the next generation, Conversate Labs has dedicated our work to bridging this gap and modernizing the workplace for future generations. Watch Conversate Labs on CNB HERE.
CASE STUDY:
A client in the Commercial Real Estate Industry was looking to develop a multi-year campaign to tell their story and increase awareness in the marketplace for their services. Conversate Labs delivered a multi-year listening strategy and Brand KPIs to inform the campaign strategy and measure results.
The Results: The client successfully launched a new campaign built on a data-driven approach to inform the strategy. Several Brand KPIs were developed and selected based on audience feedback. A multi-year brand measurement strategy was implemented to inform the campaign in real-time.
Our Capabilities:
Strategic Branding
Custom Campaign Research
Niche Audiences
Ad & Message Testing
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CASE STUDY
A manufacturer identified a need for an Employer Branding Strategy and company purpose. Conversate Labs worked with the client to create an employee listening strategy. Key workforce performance metrics were identified and measured. Corporate messaging was tested and edited based on employee feedback. New recruitment and retention strategies were developed.
The Results: The client successfully launched new external advertising to attract talent in key geographical areas. Company, brand, and leadership messaging were developed and implemented with company values and mission integrated into the global communications plans. As a result, retention efforts were increased and observed over time along with a stronger affinity for the company’s employee brand.
Our Capabilities:
Employee Listening Sessions
Employer Branding Strategies
Building Company & Leadership Language
Defining Behaviors and Culture
Strategic & Leadership Writing
New Strategies for Recruiting & Relationships
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CONVERSATE IN THE NEWS:
CASE STUDY
A non-profit healthcare client was looking to create their brand, mission, logo and identity, and create an external website to inform the community about their services. Conversate Labs partnered with the Executive Director and Board President to create a unique brand identity to serve them for many years to come. We also translated their image and story to an external website with information about their mission, services, and community resources.
The Results: The client successfully launched their new brand and website to the community so they could quickly focus on serving those in need by effectively informing new clients, community partners, healthcare sponsors, volunteers, and donors about their healthcare screenings.
Our Capabilities:
Strategic Branding
Custom Website Design
Graphic Design
Social Media Strategies
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